Press request responses are gaining popularity as a link building strategy. Now, for the first time ever, I see it becoming the defining factor in how well your website performs, both on search engines and LLMs. While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity. As such, creating shareable content is the first step to earning valuable links and improving your off-page SEO.
It enhances the perception of your site’s expertise, trustworthiness, and relevance, helping you achieve higher visibility in search engine results. On-page SEO, by contrast, involves optimizing elements directly within your website that you fully control. On-page SEO includes enhancing content quality, strategic keyword placement, HTML code structure, meta tags, internal linking, site architecture, and user experience factors. These optimizations help search engines understand your content’s topic and relevance while providing visitors with a smooth, intuitive experience. Link building, which strengthens your site’s authority by acquiring quality backlinks from other websites, is the key to off-page SEO.
You can use SEO tools like Semrush, Ahrefs, and Moz to gain insights into your website’s authority. While these unlinked brand name mentions will still help your SEO, you can try to increase their value further by turning them into links. Run an “intext search” that looks for a specific keyword within the body content of web pages.
What’s more important: link quality or quantity?
At the same time, people generally trust their peers more than ads when making purchase decisions. With this in mind, online reviews can make or break your reputation and off-page SEO. While they don’t directly pass link juice like backlinks do, Google still recognizes them as signals of authority and a positive reputation.
Utilize posts to share updates, offers, and events to engage with your audience actively. Adding photos and choosing the correct categories can significantly enhance the appeal and relevance of your profile. Given social media’s dominance, utilizing these platforms for off-page SEO has become necessary, not merely an option. Local SEO optimization is another crucial checkpoint for businesses with a brick-and-mortar presence. On a more technical level, metrics such as domain authority score and the number of referring IP addresses measure your site’s standing.
For example, JetRank helped a gutter contractor achieve a 126% increase in monthly calls through enhanced local SEO practices and reputation management. They help you connect with your community and increase your brand’s visibility. Skyscraper link building is a proven off-page SEO technique that creates high-quality content to earn backlinks.
Create Content Based on Original Data
Make appearances to talk about your field or expertise or service/product with others. By blogging for another website in your field, doing interviews, being a guest on podcasts, or going to events to do a talk or workshop. Share your knowledge and be active to let people know that you’re the go-to person (or website) when it comes to that specific topic.
- Then there’s off-page SEO techniques that help you positively influence those ranking factors.
- Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource.
- Some SEO tools, like Ahrefs, let you set up alerts for unlinked mentions.
- But regardless of the strategy, you use to acquire backlinks, prioritize quality over number.
- This visibility can significantly impact foot traffic to physical stores or increase online traffic for local services.
Backlinks from authoritative sites in your industry provide a vote of BHS Links confidence in your website. As we mentioned above, Off-Page is a set of practices that an SEO consultant follows to achieve higher SERP (search engine results pages) rankings. But a link from a website that has good rankings and good content generated from their own authors and guest contributions can positively impact your rankings. In other words, if a website is only publishing posts from guest authors, then it is likely that a link will not have any value or positive effect on your rankings.
Off-page SEO can significantly improve your website’s ranking by increasing its authority, trustworthiness, and relevance in the eyes of search engines. This is achieved through strategic backlinking, social media engagement, and building a strong online brand presence. By writing quality content you can rank in search engines, but by getting a few great, relevant sites to link to that content, you’re increasing the chance that you’ll end up ranking a lot higher. Take reviews, for instance, these can make or break your company. Off-page SEO is a strategy that involves actions taken outside of your website to improve your search engine rankings. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites.
Direct links from social platforms are primarily nofollow links, so they don’t pass equity to your website. Google trusts users to determine whether a business is trustworthy. Finding relevant roundups works similarly to identifying guest blogging opportunities. One of the best ways to forge such connections is to contribute to roundup posts—articles where industry experts share their knowledge on a topic.
