There are also a few subtypes of SEO focusing on specific business conditions such as local SEO, ecomerce SEO, or enterprise SEO. But BHS Links if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). On top of that, you need to follow some simple on-page SEO best practices.
What are the benefits of SEO in digital marketing?
- Before developing new content, assess your existing content assets.
- Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate.
- So, it’s important to publish high-quality content that is also pleasant to consume on a fast-loading, mobile-friendly, and secure site.
- To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques.
- How does Google know which version of the URL to serve to searchers?
In this SEO guide, we’ll cover the 3 most common strategies that work very well. This applies to the text surrounding the link as well, since links may carry context around them. Namely, a backlink with an anchor text that is relevant to the linked page is more valuable than the one with an irrelevant or generic anchor. So there’s a big difference between a backlink from a page that links to 3 resources and a backlink from a page that links to 30 resources.
Broken Link Building is one of my go-to link building strategies. This is why I included lots of older resources from the Backlinko blog in that guide. For example, one of the goals with my guide to learning SEO was to promote some of my older posts.
Make sure it’s mobile-friendly
Don’t forget you’ll want to optimize your content by adding high-performing keywords and making sure it’s high-quality. Another important step to take when creating a content strategy is to understand your target avatar. Before we dive into specific techniques, we want to stress that using the right keywords is an ongoing process. You should be continually looking at your data and identifying new trending keywords in your industry. You include high-performing keywords on web pages, blogs, and any other content you produce.
Although it consists of a lot of different aspects, it is possible to tackle (a lot of) SEO yourself. Let’s look at how you can do that and what resources can help you get started. For example, when I search for the term ‘sustainable phone case’, these results are shown by Google. Based on my search term and the intent behind it, Google deems these results the best ones found in its index. EEAT stands for Expertise, Experience, Authority, and Trustworthiness.
It will also give you loads of input on topics to write about. This will enable you to set up an SEO strategy and plan to continue working on this throughout the year. That’s why it’s important to create a realistic plan and keep yourself (or your team) to it. This might feel like a lot of effort, but remember that SEO not only brings more traffic to your site, it also helps build your brand and increase user loyalty in the long run.
This wasn’t the user experience search engine visitors wanted. So I rewrote my content to match this keyword’s Search Intent. Beyond keywords, does your content give users what they’re looking for? If they search for „shaggy cat“ do you know if they want pictures of shaggy cats, how to adopt shaggy cats, or maybe how to groom shaggy cats? A good place to start is by looking at current search results, and seeing what already ranks highly.
Displaying the results that use the keyword most isn’t always the best experience for their users. So they had to find a way to better handle how potential results were being ranked. Search engines like Google started working on ways to get smarter and rely less on ‘tricks’ and static ranking factors. This resulted in a number of algorithm updates, each resulting in a smarter Google that was more capable of understanding the relevance of a page. Search engines value these aspects because they want to present their users with websites that provide a proper user experience.
Don’t forget to optimize your website’s page speed too as users hit the back button if your website takes too long to load. When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt text. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. This should include your keyword and also provide enough details to tell the reader what the content is about.
